Telia was in need of a redesigned visual identity. And they needed an evolution, not a revolution. Putting the user at the forefront and prioritizing brand recognition, the design assets underwent an evolutionary process rather than a complete overhaul. It is a reinvention of Telia’s visual identity.
As a part of the redesign, a 3D element was introduced to elevate Telia's brand experience. This dynamic element can be seamlessly integrated across platforms, serving as both an animated and static asset.
Agency: Kurppa Hosk
Marcell’s role: 3D and Motion Design