Alleima was born when Sandvik Materials Technology separated from Sandvik and established its own idenity.
In collaboration with Kurppa Hosk, a three-year partnership unfolded, dedicated to crafting and presenting a fresh brand identity for a global brand — an endeavor widely regarded as one of the most closely observed rebrands in Swedish industrial history.
The new identity seamlessly weaves together elements from the past and future, yielding bold yet refined expressions across the branding. Meticulously crafted, this brand identity seamlessly translates into both physical and digital forms, ensuring a cohesive and impactful presence.
Agency: Kurppa Hosk
Client: Alleima (previously: Sandvik Materials Technology)
Marcell’s role: 3D and Motion Design
Mentions: It’s nice that