Zalando - rebrand
I worked on the Zalando rebrand project during the first three months as a motion designer, alongside a team of type, digital, and graphic designers at Kurppa Hosk.
During this early phase, we explored multiple creative directions before starting to define and set up the direction that later became the foundation of the final brand. My role focused on exploring and establishing the motion identity for Zalando.
This included defining core motion principles and behaviors that could scale across the brand - from icon animation and icon behavior, to typographic motion, micro-interactions, and UI details such as buttons and interface icons. I also worked on motion systems for brand applications like film and advertising intros, outros, and lockups.
Agency: Kurppa Hosk
Client: Zalando
Marcell’s role: Motion Design